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Aloha Festivals: the Royal Court & Floral Parade

July 31st, 2019 Attractions & Events
 Aloha Festivals: the Royal Court & Floral Parade

If you have a trip to Hawaii planned for September, you’re in for a treat. Cultural festivities abound during this month-long, state-wide celebration of the Aloha Festivals, the largest of its kind in America.

Aloha Festivals presents a vibrant display of the aloha spirit in three signature events from late August through September. There’s the popular block party, Ho’olaule’a, which you can read more about here. You’ll also want to make sure to catch the magnificent Floral Parade and the unforgettable Royal Court ceremonies.


Royal Court Investiture & Opening Ceremony

Aug. 31, 2019
The Royal Court Investiture & Opening Ceremony is a traditional opening to Aloha Festivals. Watch as the newly-minted royal court dons colorful traditional cloaks, helmets, head feather lei and other symbols of their reign in a spectacular display modeled after the royal ceremonies of ancient Hawaii. The Royal Court Investiture will be held on the grounds of Helumoa at The Royal Hawaiian’s Coconut Grove, the historic home of Princess Pauahi. From there, guests will follow the procession to Royal Hawaiian Center’s Royal Grove, where traditional hula, chants and musical performances at center stage will make for a special evening in the heart of Waikiki.

The Investiture is set for 4pm and the opening ceremony at 5pm. See details.

The Floral Parade

September 28, 2019

The Floral Parade marks the end of the Aloha Festivals, held every year on the last Saturday of September. Parade floats are intricately decorated with colorful, fresh flowers that make for a breathtaking scene. Men and women on horseback will showcase the traditional art of pa’u riding, which shows off elegantly-adorned skirts you don’t often see in the equestrian scene. Marching bands and civic leaders are also part of the festivities, displaying the aloha spirit of the islands.

The fragrant procession begins at Ala Moana Park at 9am and continues down Kalakaua Avenue, ending at Kapiolani Park around noon.

For the perfect hotel to enjoy the festivities, check us out Aston Waikiki Beach Hotel. We’re located right across the street from Kuhio Beach along Kalakaua Avenue, which is part of the parade route. The popular, beachfront avenue is the place to be to catch the Floral Parade, and it’s also the site for the Ho’olaule’a Street Festival the previous Saturday, Sept. 21. 

Aloha Festivals were first held in 1946 as Aloha Week and have become a celebration of Hawaiian culture over the past seven decades. The mission of Aloha Festivals is to foster the aloha spirit through the perpetuation of the Hawaiian culture and the celebration of the diverse customs and traditions of Hawai‘i. For more information about Aloha Festivals, visit

More information about Aloha Festivals and its events can be found at, Facebook (, Twitter (@AlohaFstvls), Instagram (@alohafestivals) or by calling (808) 923-1094.

Choose Aston Waikiki Beach Hotel, located right on Kalakaua Avenue

Aloha Festivals: the Royal Court & Floral Parade


Interested in the food, culture, and sites of Oahu during the Aloha Festival? Choose to stay right in the middle of it. Aston Waikiki Beach Hotel is your best pick in Waikiki, conveniently located on Kalakaua Avenue, right across the street from Kuhio Beach. Plan your trip today and be part of the Coconut Club, which gets you rooftop access with amazing views and other perks you won’t find anywhere else. Read more.

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